Marketing Innovation Manager - FMCG

Job Title: Marketing Innovation Manager - FMCG
Job Reference: TL/HQ0005658A5

Location: West London
Job Type: Permanent

Salary:
£55000 - £61000 per annum, Benefits: + Great Blue Chip Benefits + Bonus
Sector: Marketing

Posted 5 days ago

Marketing Innovation Manager, Up to £61,000 + Bonus + Strong Blue Chip Benefits, West London Based, Well known FMCG Company.

Overview of the Marketing Innovation Manager:

This well known and highly regarded FMCG company employs 5,000 people across 13 locations in the UK & Ireland. The Marketing Innovation Managers sits within the Innovation Team and will report the the Senior Innovation Manager.  The Innovation team is a newly formed one that will play a major part in the overview Marketing Team.  Although this business has already seen great success over the years, the Marketing Innovation Manager position has been created to drive the business to the very next level so its an exciting time to join them.

Duties of the Marketing Innovation Manager:

  • As the Marketing Innovation Manager you will report to a Senior Innovation Manager. Your focus will be at the front-end of the Innovation process on the ideation and invention of new snacking ideas.
  • You will focus on ideation and filling the funnel full of winning concepts across your specific Sweet/Savoury brands in the company UK portfolio. Starting with opportunity scoping and idea generation, screening through to a fully developed concept development – passing over to the Commercialisation Team after Phase 2. In creating ideas, concepts and platforms for growth you will lead and inspire cross-functional teams, with strong levels of collaboration, strategic thinking and creativity.
 
What will you be accountable for?
  • Accountable for the Front-End Innovation part of the stage and gate process, across specific Sweet/Savoury brands. This includes leading the ‘Opportunity’ phase to achieve Phase 1 approval. Then the ‘Scoping’ phase to achieve phase 2 approval. Delivering to the action standards expected for each phase and a range of ideas spanning, Break Through, Reframe, Refresh.
  • In the Opportunity phase you will be responsible for translating foundational consumer insight into winning ideas, through the process of ideation. This will include running ideation workshops across specific brands and creating winning ideas that pass the screening process to pass phase 1.
  • In the Scoping phase you will be responsible for creating winning concepts; this will include developing the concept through consumer and product testing, packaging and naming development. Plus creating a strong, business proposition and cross-functional feasibility assessment, defining the resource needed to execute the concept.
  • Own and create brand specific innovation pipelines and platforms that fully maximise the existing equity and stretches the brand in line with the specific brand strategy
  • Develop brand specific Flavour strategies to deliver incremental growth year-on-year, that stretch across both range Line Extensions and Themed Flavour Platforms
  • Responsible for inspiring and capturing employees’ ideas, as part of the Idea Inspiration Programme, on an ongoing basis throughout the year with regular screening to fill the funnel - across specific Sweet/Savoury brands
  • Creation of a well-balanced pipeline that delivers growth in line with targets by brand for (a) Break Through, Reframe & Refresh and (b) Close-in and further out delivery time horizons
Whats in your DNA?
  • Creativity to run inspiring idea generation workshops with the ability to harness the output into winning concepts
  • Strong strategic thinker – to take our brands beyond products to engaging consumer experiences and growth platforms
  • Strong FMCG innovation and ideation experience. A background of having worked in front end innovation role(s), with a proven track record of creating ideas grounded in brand equity and consumer insight
  • Excellent leadership capability - can collaborate well to get the best from people and lead with conviction and the respect of the team and stakeholders
  • Strong commercial experience
  • Strong track record of creating winning concepts that have delivered in market
  • Winning mindset fuelled by curiosity, pace, agility and desire for growth
  • Strong relationship building and alignment skills.
  • Resilience combined with emotional intelligence to build collaborative powerful relationships
Desirable
  • Deep front-end Innovation experience
  • Food/Snacking ideation experience
  • Experience of working in a very fast-moving challenging environment to deliver successfully
Trevor  Lee

Introducing...

Trevor Lee

Managing Director

In 2006 I decided to form Jenrick Commercial and now nearly 15 years later the business has thankfully gone from strength to strength. Having now been in the mad world of recruitment for nearly 25 years, I've seen a massive amount of change in that time (in my early days we used to fax CV's off to a client and if you were looking for work you use to photocopy your CV and even hand-deliver it into the agency, there was no internet in the early days!!) 

The foundation of our success has always been to build the greatest relationships with both our clients and candidates, we are always super honest and try to leave the greatest impression with everyone you connect with. 

My father taught me that life is very much what you put in, put a little in and you get a little out, put a lot in, and of course, you get a lot out. This is a rule I firmly believe in and has served me well over the years. 

What can I tell you about me? Well, I have been married for nearly 25 years (my wife is extremely lucky or completely mad) and we have a beautiful son Toron who is 15 now. I also cannot function properly without a triple shot skinny wet latte first thing in the morning. If you ever catch me before this time then I apologise in advance! I go to the gym every day and I've probably been on a diet since I was born so I am very body and image-conscious. 

I am also a glass half full type so love listening to Tony Robbins motivational podcasts to give me that extra kick. I support West Ham United so I definitely need something positive as I don't get it from the team I support. I also love the good old US of A (California). I think my music taste is great (it's very eclectic) however the team in the office are always moaning about my playlists (it's them that have no taste).

Why recruitment? Well, I love people, I genuinely love to understand how people tick, and after 25 years I know I'm damn good at what we do. In this job, every day is different and I'm humbled and grateful that I have met some amazing people over the 20+ years, plus it's always lovely to change peoples lives for the better so to play a part in their journey of life is something I am truly grateful for. 

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How 2018 unfolded for Jenrick Commercial and our prediction for 2019

2018 wasn’t a particularly straightforward year for many businesses around the UK, however despite this 2018 was another steady year for us as a business. We saw our business thrive and peak in 2017, with it being our best year ever, and 2018 saw us level on par with that. So for us as a business having this continuity in strength was reassuring and gave us confidence despite the media advertising otherwise due to Brexit.

 

In Quarter 4 we did see the usual reduction of volume of candidate’s applications. We do find this to be the norm prior to Christmas, many candidates often put aside looking for a new role in November until the New Year so this wasn’t a surprise. Although we did see a lull in candidate movement at the back end of the year, a point to note is that not one candidate we spoke to advised that they were staying put until after Brexit.

 

What has been a surprise is that normally we do see higher response of volume on applications and candidates looking for work at this point of the year, following the theme ‘New year, new career’, however applications have been far lighter compared to the start of 2018. This highlights that the war on good, quality talent is becoming even more difficult.

 

On the flip side the volume of new jobs has been very steady, even rising slightly, since Jan 1st. This is based on our client growth as well as the strong relationships we have formed with our current clients – around  91% of our business is referred of repeat. January and February have been a great start to the year with both placement of permanent and contract positions increasing so we are seeing no slow down with new business.

 

Where’s the future at?

 

It goes without saying that Brexit will no doubt shape and define where the market goes. The likelihood is increasing that we will extend the negotiations and not leave as planned on the 29th March. While we are unsure as to how long the delay will be, it could dominate through to the end of 2019 meaning a steady and cautious, if not unpredictable, year.

 

Whatever the outcome is; a deal as planned, a delayed deal or even a no deal then we do foresee the market to the cautious throughout 2019. Obviously the sooner the decision is made then the more likely it will be that we will see stability in our industry and the overall market conditions of the UK bringing confidence back in and normality taking hold.

 

As most of our clients tend to sit within either; Technology, Professional Services, Financial Services we definitely haven’t seen any change with new opportunities, however the market is all around confident and if confidence is high then opportunity will flow.

 

If you are looking for exceptional staff or your next career move then contact us on 01932 230868 or commercial@jenrick.co.uk

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