Employer Branding – what is it and why should it concern me?

As a business, your employer brand is how a candidate sees you in the marketplace. Recruitment is continuously changing, whether that’s in technology, engineering or a commercial market. So, it’s essential that you (as a business) separate yourself from the rest and ensure that every candidate you speak to has a positive experience. Here’s why…

1. Surely you want everyone talking about the company YOU work for?

As a hiring manager, inevitably you’re going to interview people who aren’t quite right. Whilst this is fine, why not do them the courtesy of letting them know? There are so many hiring managers that fail to do this – for whatever reason. Whether this is done directly or through someone else, it takes no more than 5 minutes to do – and yet it can make a huge difference to that person. You never know, that candidate may even end up working for you in the future. Not to mention that they may even be able to refer you to someone else.

Think of it like free marketing - everyone should naturally act as a brand ambassador for the company that they work for. So, going above and beyond for somebody external is more likely to influence how that person then speaks about your company to not just their family/friends but other professionals/jobseekers in the market as well.

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2. Brand for influence as well as attraction

If you’re looking to hire and expand your team, you should recognise what will appeal to somebody about not just the role, but the company as well. 

Regardless of whether that person is successful in getting the role or not, you want them (in an ideal world) to act positively on their experience with you. It’s amazing how many employers forget about sites like Glassdoor – a platform that people can leave either positive or negative reviews about the company they work for and/or interviewed with.

3. It’s easy

Here are some quick wins;

Interview feedback to everyone you meet, either in person, on the phone or via email. Treat a candidate how you would like to be treated. Follow-up with them and send them a thank you note after the interview. It will go a long way and should only take a couple of minutes out of your day.

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If you’re trying to attract talent – we’re spoilt for choice when it comes to free social media platforms such as LinkedIn, Facebook, Twitter and Instagram. It’s super easy to keep these pages up to date with sites like HootSuite, which allow you to publish content onto various sites in one place. Sharing posts with images/videos about what your company does and what life is like working there can make a huge difference to someone before they think about applying. Use testimonials, photos of the office or post about charity events/initiatives.

To summarise – it’s important to be mindful and conscious about employer branding when you’re looking to hire, there are so many companies that neglect this. Thinking outside the box will make you stand out as a business and hopefully make an impact in the external employment market.

For further information or any advice please contact Ryan West.


07833 232 877 and 01932 245 500