A young and talented triathlete – Elliott Cole, approached Jenrick asking for support to help him reach his goal of ultimately representing Great Britain at the Olympics. Elliott works full time but still maintains an energetic and demanding training schedule to improve his fitness levels, with early morning lake swims, 30 km bike rides, 100 lengths in the pool plus hour long runs . . .and this is just in the week! Then at weekends, he is either participating in local triathlon events or doing (in his words) ‘long’ swims, bike rides and runs. He’s a truly inspirational guy who maximises his potential in every aspect of his life! Jenrick’s sponsorship plays a crucial part within Elliott’s training programme; Jenrick pays for all of Elliott’s race entry fees and provides all of his race day nutritional supplements, to enable him to maximise every competition opportunity and compete at the very highest level. How can I find out more? Jenrick has launched a completely new website called MaximisePotential.co.uk to promote all of Elliott’s achievements within – click on the link below to learn more and subscribe to our podcast: