From One Click magazine: Have you tried ‘Googling’ yourself lately? Or for that matter the members of your board of directors? Go on, try it, you may find it enlightening, but not necessarily in a good way! Type your name into Google and see what appears. And once you’ve found yourself, try the image results. It could be right about now that you regret uploading those holiday snaps to Facebook, because that shot of you in your swimwear is potentially the first impression of you that future customers will have. And this can be a real headache for marketing and communications professionals charged with managing the corporate image. Unfortunately, these days, your idea of privacy may just have evaporated. With the rise of social media, anyone that uses the Internet will probably find that there’s lots of information about them available that they may wish was not there. There have been a number of recent high profile cases of individuals being reprimanded and even sued for posts to Twitter or their blogs: from a waiter in Texas being sacked for complaining about his boss to footballer, Darren Bent being transferred after an expletive filled online rant. The solution? Consider cultivating and nurturing an ‘online you’. Create an online identity and keep your offline identity truly private. Think of your online self as an avatar: an ideal version of you specially edited to convey the ‘right’ image. If you are a company director, make sure that your Facebook profile picture is sensible. If you blog regularly under your own name, make sure the posts are all on-message and don’t’ discuss what happened in the pub at the weekend – unless of course it has a business point to make. And with each and every post bear in mind that there is no such thing as an online private life! For more information and advice documents (that you can download) about your online profile and how to secure it, please click this link to view our 'Maximising your online Profile for Job hunting' section.