With over a decade of strategic on and offline marketing and branding experience for large multi business firms, I joined Simon Holdings as the Head of Marketing to aide streamline and update the offline and online processes for all the brands within the Group.
Having been bought up in Europe, the Home Counties and London in my personal life and career, it has allowed me to gain vast experience and expertise in multi-cultural environments. This provides a perfect fit with Simon Holdings to, with the help of the Management Team, find gaps in the market and improve current brand strategy and presence in a variety of competitive markets, nationally and internationally.
2018 wasn’t a particularly straightforward year, there were many factors such as Brexit - big political decisions that came with that and on top of that the media were forecasting a slowdown of UK GDP growth. All this gave the feeling of doom and gloom. Thankfully due to the great British resolve, for the most part, these factors were sidelined by businesses with the attitude of ‘We just need to get on with it, irrespective’. For us as a business it did really feel like business as usual, just with a side of caution.
Software as a service will boost 2019 enterprise software spending 8.3 percent. Overall, IT spending will grow 3.2 percent in 2019.
Global IT spending is expected to grow 3.2 percent in 2019 to $3.8 trillion as enterprise software, cloud and digital transformation projects boost growth, according to Gartner.
The projection, outlined at Gartner's Symposium/ITXpo in Orlando, accounts for a shift to everything as a service. John-David Lovelock, an analyst at Gartner, noted that enterprises are shifting to pay for use models and that's impacting for the forecast.
For instance, software as a service will boost 2019 enterprise software spending 8.3 percent. IT services will grow at a 4.7 percent clip in 2019 due to digital transformation. Data center systems spending will grow 1.6 percent in 2019 since enterprises are more inclined to go cloud than buy their own gear.
The growth in IT spending is due to a favorable business climate, but there are a bevy of wild cards including tariffs and currency fluctuations.
Other key points from Gartner: